Driving Sustainability through a Unique Affinity Partnership
Your organization can benefit from an Affinity Partnership with JustGreen to:
- Generate a new, non-traditional revenue stream through an easy-to-implement campaign requiring minimal effort on your part.
- Enhance a sense of community among your customers, employees and the general public.
- Build your organization’s reputation as an environmental leader.
Our Affinity Partnership Program
All customers, partners and employees affiliated with your organization are eligible for this program.
A special promo code designed for you that will entitle members to customized offers, which can include:
- Specially designed green products to help brand your organization as a leader in environmental sustainability.
- Members signing-up through an affinity with you will generate a revenue stream for your organization.
The program and its benefits to members and you can be marketed through:
- Emails sent by you to your electronic distribution lists.
- Web-links sent via email and posted on the various websites and pages managed by your organization.
- Flyers and printed in newsletters and magazines published by your organization and its various partners.
- Other electronic and print media that cater to your market and the surrounding community.
Easy and convenient ways to enroll with JustGreen:
Website: Interested members can enroll through dedicated web-pages that will be created by JustGreen exclusively for this program. These web pages will promote member affinity to your market while providing useful information about the program.
Winning Benefits of Affinity Marketing
Benefits for You:
- Stronger affinity with members created by delivering value to them through unique, non-traditional formats.
- Enhanced communication opportunities to enhance your brand and better engage with members and the community.
- Effortless new revenue stream in the form of commission or profit share.
- Benefits for Your Constituency (Customers, Employees and Community):
- Personal satisfaction from knowing that they have triggered an indirect payment to their cause-related affinity group by virtue of their purchase.
- Confidence in their choice of product/service due to the affinity group’s endorsement or commercial association with the supplier.
- Ability to take advantage of their collective purchasing power through a platform provided by your organization.
Benefits for JustGreen:
- A lower cost of sales (lower marketing expenses)
- Higher customer lifetime value (better retention rates and/or higher purchase levels)
- Image/brand enhancement from association with the affinity partner
Our Affinity Partner Model
Just Energy was the first energy company to offer customers a broad mix of residential and commercial energy products at preferred rates through partnerships with leading organizations:
Partnering organizations have been able to offer value to their members through highly customized products and services and unique campaign offers.
Just Energy Group of Companies have developed partnerships with over 300 leading affinity groups and consumer associations, including endorsements from the American Automobile Association (AAA), Texas Parent Teacher’s Association (PTA), over 50 Home Owners’ Associations, and various other civic and religious organizations. Most recently with the Village of Pinecrest, Florida
Since 2002, Just Energy and its companies have pioneered and perfected its partnership model to foster long-term relationships with affinity groups, and deliver superior customized service and millions of dollars in value to their members.
Overview of Affinity
Marketing Affinity Partnership
We offer our Affinity partners with a suite of custom items to help market the program to their community:
- Custom Website
- Custom Member Communications
- JustGreen Lifestyle Marketing Collateral